Representation of business culture in selected Malaysian short stories

Zanirah, Wahab and Radzuwan, Ab Rashid (2016) Representation of business culture in selected Malaysian short stories. International Journal of Applied Linguistics and English Literature, 5 (6). pp. 147-151. ISSN 22003592

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Abstract

Globalisation has brought numerous changes in all aspects of life especially in the economic sector. For the past few decades, the importance of economic growth and achievement has become the “obsession” of people around the world. Malaysia is no exception to this economic globalisation whirlwind. As well-known business hub with cutting edge technologies and blooming business enterprises, economic globalisation has shifted the way Malaysian society view things or connect with one another. This paper explores how business culture is represented in Malaysian short stories as well as examines the stand of the writers regarding the impact of economic globalisation on their society. In doing so, this paper compares and critically analyses three - selected short stories in the light of globalisation theory. The five main characteristics of globalisation namely, internationalisation, liberalisation, universalisation, westernisation and deterritorialisation are taken into account while dissecting these literary works. From the analysis, each writer voices out similar concerns regarding the impact of economic globalisation on their society. Malaysian fictions are preoccupied with the erosion of good values and the nation’s physical changes due to economic globalisation. The parallel stand demonstrates that regardless of their ethnicity and gender, they react uniformly to the changes.

Item Type: Article
Uncontrolled Keywords: Globalisation, economy, Malaysia, fiction, business culture; short stories
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Languages & Communication
Depositing User: Syahmi Manaf
Date Deposited: 13 Sep 2022 05:30
Last Modified: 13 Sep 2022 05:30
URI: http://eprints.unisza.edu.my/id/eprint/7542

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