Yusnita, Yusof and Yahaya, Ibrahim and Zainudin, Awang (2016) The Influence of Green Image and Customer Satisfaction towards Customer Loyalty in the Hotel Industry. In: 4th International Conference on Hospitality and Tourism Management, 26-27 May 2016, Bangkok, Thailand.
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Abstract
Tourism is currently one of the largest sectors in the world and has contributed to world economic growth. Malaysia, in recent times, has become one of the most visited countries in Southeast Asia. An increase of tourist arrivals (from both domestic and international visitors) has caused an increase in the number of accommodation that is available each year, and places the hotel industry as one of the most popular segments in the tourism industry. Since environmental awareness has been increasing across the world, a green image is seen to be an important aspect to be explored in the hotel industry in current times. Thus, the aim of this study is to examine the influence of a green image towards customer satisfaction and customer loyalty among a hotel’s guests in the Malaysian hotel industry.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Applied Social Sciences |
| Depositing User: | Muhammad Akmal Azhar |
| Date Deposited: | 26 Oct 2020 02:03 |
| Last Modified: | 26 Oct 2020 02:03 |
| URI: | http://eprints.unisza.edu.my/id/eprint/636 |
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