Entrepreneurship As Entrepreneur: The Influences Of Personality And Competencies To The New E-Commerce Venture Creation In Malaysia.

Ahmad Firdause, Md Fadzil and Ahmad Shukri, Yazid and Zainudin, Awang and Fauzilah, Salleh (2018) Entrepreneurship As Entrepreneur: The Influences Of Personality And Competencies To The New E-Commerce Venture Creation In Malaysia. International Journal of Creative Future & Heritage (IJCFH), 6 (2). pp. 89-100. ISSN 2289-4527

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Abstract

A number of intensive studies on entrepreneurs which consider entrepreneurship as one of the most important elements in business have been conducted within the past few years. An entrepreneur is responsible for every aspect of a new venture’s creation considering that they are usually the lead person in every business decision. To date, researchers have tended to ignore the issues related to the qualities of entrepreneurs in the creation of new e-commerce ventures. While entrepreneurial competencies have become extremely important recently, as a complementary study, the personality traits of the entrepreneur could also be studied. Much uncertainty still exists; hence, this study set out to determine the role of personality and entrepreneurial competencies in the creation of new e-commerce ventures in Malaysia. This research uses a case studies approach in which data was collected by interviewing twelve e-commerce entrepreneurs from May 2013 until December 2014. The fi ndings have identifi ed that seven personality traits are most prevalent; namely, creativity, risk taking, inspiration, need for autonomy and freedom, tolerance of ambiguity, a hardworking and persistent attitude, and optimism, all of which vigorously have contributed to new e-commerce venture creation in Malaysia. In the case of entrepreneurial competencies, it was deemed crucial for entrepreneurs to be equipped with both computer and communication skills to facilitate the creation of new ventures. Therefore, it is best for the government to promote entrepreneurial activity by highlighting the elements of entrepreneurs in terms of personality traits and entrepreneurial competency aspects. Finally, through a better understanding of our entrepreneurs, we will amplify the emergence of new ventures to strengthen the economic progress of the country.

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