Hashmi, U.M. and Ab. Rashid, R.A. and Abu Bakar, M.A. (2021) Impression management strategies employed by former Muslims on social media. In: 7th International Conference on Web Research, 19-20 May 2021, Online.
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Abstract
This article aims to provide insights into the impression management strategies employed by Malaysian former-Muslims in their postings on social media. Data was generated from extended observation of their postings for 10 months from July 2019 to April 2020. A total of 294 relevant postings were gathered and analyzed thematically using impression management strategies by [1] and [2] as an analytic framework. The analysis revealed that supplication emerges as the primary strategy employed by the former Muslims, followed by self-promotion, exemplification, and ingratiation. The study argues that the former Muslims' social media postings are not a mere expression of interests, experiences, or criticism of the religion; instead, these postings serve as a means of negotiating impression of them; and as a collaborative attempt of building their new self-image.
Item Type: | Conference or Workshop Item (Paper) |
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Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HE Transportation and Communications |
Divisions: | Faculty of Languages & Communication |
Depositing User: | Fatin Safura |
Date Deposited: | 13 Jan 2022 01:26 |
Last Modified: | 13 Jan 2022 01:26 |
URI: | http://eprints.unisza.edu.my/id/eprint/4525 |
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