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Adam, Abdullah and Mohd Jaffri, Abu Bakar (2015) The Application of Gold Price, Interest Rates and Inflation Expectations in Capital Markets. International Journal of Economics and Finance, 7 (2). pp. 293-302. ISSN 1916-971X
Adam, Abdullah and Mohd Jaffri, Abu Bakar (2015) The Gold Market and the Value of the U.S. Dollar. International Business Research, 8 (3). pp. 190-207. ISSN 1913-9012
Adnan, Prof. Madya Dr. Ahmad Azrin and Baba, Zaharah Salwati and Ismail, Dr. Suraya (2015) Pengurusan Islam dalam pelbagai perspektif. Penerbit UniSZA. ISBN 978-967-0899-26-8
Ali Umar, Ahmad and Adam, Abdullah and Zunaidah, Sulong and Ahmad TIjjani, Abdullahi (2015) Causal relationship between stock market returns and macroeconomic variables in Nigeria. Journal Of Humanities And Social Science, 20 (5). pp. 74-96. ISSN 2279-0845
Ali Umar, Ahmad and Adam, Abdullah and Zunaidah, Sulong and Ahmad TIjjani, Abdullahi (2015) An autoregressive distributive lag for the analysis of macroeconomic variables on stock market returns in Nigeria. Research Journal of Social Sciences, 8 (4). pp. 112-133. ISSN 1815 - 9125
Ali Umar, Ahmad and Adam, Abdullah and Zunaidah, Sulong and Ahmad TIjjani, Abdullahi (2015) The review of stock returns and macroeconomic variables. International Journal of Academic Research in Business and Social Sciences, 5 (5). pp. 154-181. ISSN 2222-6990
Awang, Prof. Dr. Zainudin (2015) SEM Made Simple: A Gentle Approach to Learning Structural Equation Modeling. MPWS Rich Publication, Bangi. ISBN 978 967 110 998 4
Awang, Prof. Dr. Zainudin (2015) Statistics 3rd Edition. Oxford Fajar Sdn Bhd, Shah Alam Selangor. ISBN 978 983 47 1528 1
Awang, Prof. Dr. Zainudin (2015) Statistics Third Edition Polytechnic Series. Oxford Fajar Sdn Bhd (008974-T), Shah Alam Selangor. ISBN 978 983 47 1514 4
Awang, Prof. Dr. Zainudin (2015) Statistics for UiTM 4th Edition. Oxford Fazar Sdn Bhd, Shah Alam Selangor. ISBN 978 983 47 1527 4
Awang, Prof. Dr. Zainudin and Mohamad, Prof. Dr. Mahadzirah (2015) Postgraduate Research Proposal: A step by step guide in writing proposal for postgraduate students. MPWS Rich Publication. ISBN 9789671258187
Bahyah, Abdul Halim (2015) Fitnah dalam penggunaan laman sosial. Buletin UniSZA, 15 (1). pp. 20-21. ISSN 2180-0235
Bahyah, Abdul Halim and Natasha Shazleen, Badrul (2015) Emotional intelligence effects towards employee intention to stay. Al Qimah Al Mudhafah The Journal of Management and Science, 1 (1). pp. 1-6. ISSN 2333-4495
Dakian, Prof. Madya Dr. Hj. Mustafa (2015) Pelan pembangunan wilayah koridor di Malaysia penjana pertumbuhan ekonomi negara. Penerbit UniSZA. ISBN 978-967-0899-23-7
Endut, Dr. Wan Anisah and Ismail, Dr. Suraya (2015) Pengurusan Perbankan Islam dalam Konteks Ekonomi Malaysia. In: Pengurusan Islam Dalam Pelbagai Perspektif. Universiti Sultan Zainal Abidin (UniSZA), pp. 95-114. ISBN 978-967-0899-26-8
Fakhrul Anwar, Zainol and Mohd Nor Hakimin, Yusoff and Mohamed Dahlan, Ibrahim (2015) Entrepreneurship education in Malaysia's public institutions of higher learning-A review of the current practices. International Education Studies, 8 (1). pp. 17-28. ISSN 19139020 [P]
Fakhrul Anwar, Zainol and Mohd Rafi, Yaacob and Mohammad, Ismail and Mohd Nazri, Zakaria and Nur Faizah, Mat Zain (2015) Environmental awareness of batik entrepreneurs in Kelantan, Malaysia – An early insight. International Journal of Academic Research in Business and Social Sciences, 5 (4). pp. 338-347. ISSN 2222-6990
Fakhrul Anwar, Zainol and Nalini, Arumugam and Aik, Chua Kim (2015) Food security: Where are we heading? Journal of Life Sciences, 9 (9). pp. 357-364.
Fakhrul Anwar, Zainol and Wan Norhayate, Wan Daud and Zulhamri, Abdullah and Mohd Rafi, Yaacob (2015) Social entrepreneurship and organizational effectiveness: Evidence from Malaysia. International Journal of Social Entrepreneurship and Innovation, 3 (5). pp. 339-352. ISSN 2043-8257
Fakhrul Anwar, Zainol and Zainudin, Awang and Hardayanna, Abd Rahman and Norazlina, Abdullah and Zaharah, Dzulkifli (2015) A Conceptual Analysis on Co-operative Enterprise (KOSISWA) at Institute of Higher Learning (IHLs) in Malaysia: Transformation of Malays economies agenda. International Journal of Management Sciences, 5 (5). pp. 372-383. ISSN 2310-2829
Fauzilah, Salleh and Nik Ahmad Sufian, Burhan and Nik Mohd Ghazi, Burhan (2015) National intelligence and private health expenditure: Do high IQ societies spend more on health insurance? Intelligence, 52. pp. 1-8. ISSN 01602896
Ghazali, Prof. Madya Dr. Puspa Liza (2015) Simple Introduction for Data Analysis Using SPSS Version 22. Penerbit UMT. ISBN 9789670524894
Ghazali, Prof. Madya Dr. Puspa Liza and Mamat, Prof. Dr. Mustafa (2015) Comparison of mathematical formulation. Penerbit UniSZA. ISBN 978-967-0899-24-4
Hartini, Ab Ghani and Salman, Lambak (2015) Does darurah concept still a dispensation to takaful operators in Malaysia? In: International Conference on Empowering Islamic Civilization in the 21st Century, 7 September 2015, Universiti Sultan Zainal Abidin.
Hashim, Dr. Ummi Junaidda (2015) Ownership Structure in Malaysian Companies and It's Effect On Audit Report Lag. Penerbit UniSZA. ISBN 978-967-0899-19-0
Hashim, Dr. Ummi Junaidda and Nik Mohd Rashid, Dr. Nik Mohd Norfadzilah (2015) A Review of Audit Report Lag and Corporate Governance. In: Interconnection Issues of Accounting, Finance and Economics in the Capital Market Transaction. Penerbit UniSZA. ISBN 978-967-0899-28-2
Jusoh, Dr. Hashim and Wan Abdullah @ Wan Muda, Dr. Wan Amalina (2015) Chapter 2:The Role of New Breed of Islamic Accountants in Relation to Islamic Institutions. In: Islamic Transactions and Practices in Finance, Accounting and Takaful. Penerbit Universiti Sultan Zainal Abidin, pp. 31-46. ISBN 978-967-0899-27-5
LawanShamsu, Abu Bakar and Fakhrul Anwar, Zainol (2015) Vision, innovation, pro-activeness, risk-taking and SMEs performance: A proposed hypothetical relationship in Nigeria. International Journal of Academic Research in Economics and Management Sciences, 4 (1). pp. 45-53. ISSN 2226-3624
Mahadzirah, Mohamad (2015) Maqasid Syariah Approach of Measuring Quality of Life. In: Second Annual Conference of the British Association for Islamic Studies, 13-15 April 2015, University of London.
Mahadzirah, Mohamad and Morliyati, Mohammad and Nur Izzati, Ab Ghani (2015) Examining the Mediating Role of Students’ Campus Life Satisfaction on the Relationship between Quality of Campus Life and Loyalty. In: ASAIHL Conference 2015, Islamic Azad University (Khorasgan) Isfahan Branch, 22-24 May 2015, Iran.
Mahadzirah, Mohamad and Mutia Sobihah, Abd Halim and Nor Azman, Mat Ali @ Salim and Zainudin, Awang and Loganathan, Nanthakumar and Nur Izzati, Ab Ghani (2015) A Conceptual Model of Tourist Motivation, Tourist Satisfaction and Destination Loyalty. In: UniSZA Research Conference (URC 2015), 14-16 April 2015, UNISZA.
Mahadzirah, Mohamad and Nizaita, Omar and Nor Azman, Mat Ali @ Salim and Harmy, Mohamed Yusoff (2015) Validating the Measurement of Maqasid Syariah Quality of Life (I-QoL) Model among Spiritual Rehabilation Drug Abusers. In: International Conference on Maqasid al-Shari’ah in Public Policy and Governence, 15-16 June 2015, Kuala Lumpur.
Mahadzirah, Mohamad and Nor Azman, Mat Ali @ Salim and Fazida, Karim (2015) The Role of Social Support, Maqasid Syariah Quality of Life and Impacts on Health Status. In: 1st World Islamic Social Science Congress, 29 November 2015, Putrajaya.
Mahadzirah, Mohamad and Nor Azman, Mat Ali @ Salim and Harmy, Mohamed Yusoff and Fazida, Karim (2015) A Conceptual Model of Perceived Social Support, Maqasid Syariah Quality of Life and Health Status. In: International Conference on Addiction Science (ICAS 2015), 8-9 June 2015, Universiti Sultan Zainal Abidin.
Mahadzirah, Mohamad and Nor Azman, Mat Ali @ Salim and Morliyati, Mohammad (2015) Modelling Positive Youth Development, Life Satisfaction and Problem Behaviour Model among Malay Youths in Malaysia. In: 1st World Islamic Social Science Congress (WISSC), 1-2 December 2015, Putrajaya.
Mahadzirah, Mohamad and Nor Azman, Mat Ali @ Salim and Muhammad Syaakir, Mohd Ridzuan Lee (2015) Relationship between Religion and Health Status among Drug Abuse Inmates. In: 1st World Islamic Social Science Congress (WISSC), 1-2 December 2015, Putrajaya.
Mahadzirah, Mohamad and Nor Azman, Mat Ali @ Salim and Nanthakumar, Loganathan and Nur Izzati, Ab Ghani (2015) Effects of the Malaysian travel destination brand image on tourist satisfaction and destination loyalty. Tourism & Environment, Social and Management Sciences, 15 (1). pp. 61-72. ISSN 1818-6769
Mahadzirah, Mohamad and Norhilmi, Muhammad and Nor Azman, Mat Ali @ Salim (2015) Effects of Maqasid Syariah Quality of Life on the Relationship between Prison Environment and Health Status. In: 1st World Islamic Social Science Congress (WISSC), 1-2 December 2015, Putrajaya.
Marlisa, Abdul Rahim and Wan Norhayate, Wan Daud (2015) The case study method in business. Scholars Journal of Arts, Humanities and Social Sciences, 3 (1). pp. 105-109. ISSN 2347-9493(p), 2347-5374 (eISSN)
Mohamed Dahlan, Ibrahim and Fauzilah, Salleh and Zainudin, Awang (2015) The effects of financial factors on takaful demand in Malaysia. Journal of Entrepreneurship and Business, 3 (1). pp. 17-29. ISSN 2289-8298
Mohammed Sani, Abdullahi and Puspa Liza, Ghazali and Zainudin, Awang and Izah, Mohd Tahir and Nor Azman, Mat Ali @ Salim (2015) The effect of finance, infrastructure and training on the performance of Small and Medium Scale Enterprises (SMEs) in Nigeria. International Journal of Business and Technopreneurship, 5 (3). pp. 421-452. ISSN 2231-7090
Mohd Hasyim, Hj. Mumin and Fakhrul Anwar, Zainol (2015) An overview of the antecedents and consequences of abandoned residential housing projects in Malaysia – A solution from blue ocean strategy (BOS) perspective. International Journal of Academic Research in Business and Social Sciences, 5 (2). pp. 201-221. ISSN 2222-6990
Murtala, Bala Umar and Suraya, Ismail and Zunaidah, Sulong (2015) Stock market-based financial development and economic growth with reference to Nigeria: A review of literature. International Journal of Academic Research in Economics and Management Sciences, 4 (1). pp. 141-159. ISSN 2226-3624
Murtala, Bala Umar and Suraya, Ismail and Zunaidah, Sulong (2015) The impact of stock market development on foreign direct investment in Nigeria: An application of autoregressive distributed lag model. Scholars Journal of Economics, Business and Management, 2 (4). pp. 400-411. ISSN 2348-8875
Nanthakumar, Loganathan and Muhammad, Shahbaz and Aviral, Tiwari (2015) Financial Development and Income Inequality: Is There Any Financial Kuznets Curve in Iran? Social Indicators Research, 124 (2). pp. 357-382. ISSN 0303-8300
Nanthakumar, Loganathan and Muhammad, Shahbaz and Hrushikesh, Mallick (2015) Does globalization impede environmental quality in India? Ecological Indicators, 52. pp. 379-393. ISSN 1470160X
Nanthakumar, Loganathan and Muhammad, Shahbaz and Mohammad, Zeshan (2015) Does renewable energy consumption add in economic growth? An application of auto-regressive distributed lag model in Pakistan. Renewable and Sustainable Energy Reviews, 44. pp. 576-585. ISSN 13640321
Nanthakumar, Loganathan and Muhammad, Shahbaz and Nooreen, Mujahid (2015) Determinants of Life Expectancy and its Prospects Under the Role of Economic Misery: A Case of Pakistan. Social Indicators Research, 126 (3). pp. 1299-1316. ISSN 03038300
Nanthakumar, Loganathan and Muhammad, Shahbaz and Rashid, Sbia (2015) The effect of urbanization, affluence and trade openness on energy consumption: A time series analysis in Malaysia. Renewable and Sustainable Energy Reviews, 47. pp. 683-693. ISSN 13640321
Nanthakumar, Loganathan and Ronald Ravinesh, Kumar and Arvind, Patel (2015) Nexus between tourism earnings and economic growth: a study of Malaysia. Quality & Quantity, 49 (3). pp. 1101-1120. ISSN 0033-5177
Nanthakumar, Loganathan and Ronald Ravinesh, Kumar and Peter Josef, Stauvermann (2015) Exploring the role of energy, trade and financial development in explaining economic growth in South Africa: A revisit. Renewable and Sustainable Energy Reviews, 52. pp. 1300-1311. ISSN 13640321
Nanthakumar, Loganathan and Thirunaukarasu, Subramaniam and Mustafa, Dakian (2015) Pengaruh kestabilan ekonomi, aliran FDI dan globalisasi terhadap trend pengangguran ASEAN-3 (Impact of economic stability, foreign direct investment flows and globalization towards unemployment trend of ASEAN-3). Journal of Southeast Asian Studies, 20 (1). pp. 54-74. ISSN 1823-4127
Nik Mohd Rashid, Dr. Nik Mohd Norfadzilah (2015) Islamic Corporate Social Responsibility. In: Islamic Transaction and Practice in Finance, Accounting and Takaful. Penerbit UniSZA. ISBN 978-967-0899-27-5
Nik Mohd Rashid, Dr. Nik Mohd Norfadzilah and Mohd Salleh, Dr. Safrul Izani and Abdul Rahman, Dr. Syamsul Azri and Hashim, Dr. Ummi Junaidda and Abdul Rahman, Che Azizah (2015) An Understanding of Financial Fraud In Earnings Management. In: Interconnection Issues of Accounting, Finance and Economics in the Capital Market Transaction. Penerbit UniSZA, pp. 27-40. ISBN 978-967-0899-28-2
Nik Mohd Rashid, Dr. Nik Mohd Norfadzilah and Othman, Ahmad and Wan Abdullah @ Wan Muda, Dr. Wan Amalina (2015) The Impact of Financial Scandals in Economics Development. In: Interconnection Issues of Accounting, Finance and Economics in the Capital Market Transaction. Penerbit UniSZA. ISBN 978-967-0899-28-2
Nik Mohd Rashid, Dr. Nik Mohd Norfadzilah and Sulong, Prof. Madya Dr. Zunaidah and Abdul Rahman, Che Azizah (2015) INTERCONNECTION ISSUES OF ACCOUNTING, FINANCE AND ECONOMICS IN THE CAPITAL MARKET TRANSACTION. Penerbit UniSZA. ISBN 978-967-0869-28-2
Nik Mohd Rashid, Dr. Nik Mohd Norfadzilah and Wan Abdullah @ Wan Muda, Dr. Wan Amalina (2015) The Application of Forensic Accounting as a Financial Fraud Deterrence In Business Organization. In: Interconnection Issues of Accounting, Finance and Economics in the Capital Market Transaction. Penerbit UniSZA, pp. 13-26. ISBN 978-967-0899-28-2
Noor Faizah, Mohd Lajin and Fakhrul Anwar, Zainol (2015) The effect of entrepreneurial leadership, self-efficacy and organizational performance: A conceptual paper. International Academic Research Journal of Social Science, 1 (1). pp. 16-24. ISSN 2289-8441
Noor Muthmainnah, Hamdul Hadi and Fakhrul Anwar, Zainol (2015) A conceptual model for entrepreneurial quality among students of higher education institutions (HEI) in Malaysia. International Journal of Academic Research in Business and Social Sciences, 5 (3). pp. 433-443. ISSN 2222-6990
Nor Azman, Mat Ali @ Salim and Mahadzirah, Mohamad and Nurhikmah, Badarilah (2015) Modelling The Relationship between Maqasid Syariah Quality of Life and Health Status among CCRC Clients. In: 1st World Islamic Social Science Congress (WISSC), 1-2 December 2015, Putrajaya.
Nor Hidayah, Abu Bakar and Ahmad Husni, Hamzah and Abdul Hadi, Zulkafli (2015) Board governance and financing policy: Evidence form public listed company in Malaysia. Advanced Science Letters, 21 (4). pp. 961-965. ISSN 19366612 [P]
Nor Mazlina, Abu Bakar@Harun and Habshah, Midi (2015) Robust centering in the fixed effect panel data model. Pakistan Journal of Statistics, 31 (1). pp. 33-48. ISSN 10129367
Nor Mazlina, Abu Bakar@Harun and Habshah, Midi (2015) The performance of Robust-Diagnostic F in the identification of multiple high leverage points. Pakistan Journal of Statistics, 31 (5). pp. 461-472. ISSN 10129367
Norhayati, Abdullah and A. H., Fatima and Maliah, Sulaiman (2015) Environmental disclosure quality: Examining the impact of the stock exchange of Malaysia's listing requirements. Social Responsibility Journal, 11 (4). pp. 904-922. ISSN 17471117
Norhayati, Abdullah and Maliah, Sulaiman and A.H., Fatima (2015) Environmental disclosure quality: Examining the impact of the stock exchange of Malaysia's listing requirements. Social Responsibility Journal, 11 (4). pp. 904-922. ISSN 17471117
Puspa Liza, Ghazali (2015) New Concept of Education Plan Takaful. In: KL Islamic Finance Conference, 17-18 March 2015, Hotel Grand Season, Kuala Lumpur..
Puspa Liza, Ghazali (2015) Parenting is a rehabilitation for learning disability learning kids. In: 1st International Kelantan Symposium On Allied Health Sciences, 5-6 September 2015, Kelantan.
Puspa Liza, Ghazali and Izah, Mohd Tahir and Nor Mazlina, Abu Bakar @ Harun (2015) Optimization of Integration Model in Family Takaful. Applied Mathematical Sciences, 9 (39). pp. 1899-1909. ISSN 0066-5452 [P]
Puspa Liza, Ghazali and Mustafa, Mamat and Puspita Puspa Sari, Abdul Ghani (2015) Integration model in auto takaful insurance. Far East Journal of Mathematical Sciences, 98 (5). pp. 599-611. ISSN 09720871
Rashidah, Mohamad Ibrahim and Mazuri, Abd Ghani and Noorul Hafizah, Hashim (2015) Organisational Citizenship Behaviour Readiness: A Demographic Study on Local Government Employees in Southern Region of Malaysia. Pertanika Journal of Social Sciences & Humanities, 23. pp. 51-62. ISSN 0128-7702
Rashidah, Mohamad Ibrahim and Mazuri, Abd Ghani and Noorul Hafizah, Hashim and Wan Abd Aziz, Wan Mohd Amin and Munir, Salleh (2015) A descriptive analysis on leader-member exchange and its impact on organizational citizenship behaviour readiness on local government employees in southern region of malaysia. In: Unisza Research Conference, 14-16 April 2015, UNISZA.
Rashidah, Mohamad Ibrahim and Wan Abd Aziz, Wan Mohd Amin and Mazuri, Abd Ghani (2015) Organizational Citizenship Behaviour Readiness: A Demographic Study on Local Governments’ Employees in Southern Region of Malaysia. In: A Demographic Study on Local Governments’ Employees in Southern Region of Malaysia. In: 4th International conferences on law and society 2015, 10 - 11 October 2015, UNISZA.
Sulong, Prof. Madya Dr. Zunaidah and Abdul Rahman, Che Azizah and Nik Mohd Rashid, Dr. Nik Mohd Norfadzilah (2015) Islamic Transaction and Practice in Finance, Accounting and Takaful. Penerbit UniSZA. ISBN 978-967-0899-27-5
Suraya, Ismail and Wan Anisah, Endut (2015) Bai` bithaman ajil home financing in Malaysia: An evaluation. International Journal of Education and Research, 3 (1). pp. 643-654. ISSN 2201-6333
Wan Abd Aziz, Wan Mohd Amin and Bahyah, Abdul Halim and Che Mohd Syaharuddin, Che Cob (2015) Personaliti, Motivasi, Otonomi Pembelajaran dan Gaya Kepimpinan: Pengaruh Terhadap Prestasi Kerja. In: Unisza Research Conference, 14-16 April 2015, UNISZA.
Wan Abdullah @ Wan Muda, Dr. Wan Amalina and Nik Mohd Rashid, Dr. Nik Mohd Norfadzilah and Baba, Zaharah Salwati (2015) Islamic Corporate Reports. In: Islamic Transaction and Practice in Finance, Accounting and Takaful. Penerbit UniSZA. ISBN 978-967-0899-27-5
Wan Amalina, Wan Abdullah@Wan Abdullah and Majella, Percy and Jenny, Stewart (2015) Determinants of voluntary corporate governance disclosure: Evidence from Islamic banks in the Southeast Asian and the Gulf Cooperation Council regions. Journal of Contemporary Accounting and Economics, 11 (3). pp. 262-279. ISSN 18155669
Wan Anisah, Endut and Suraya, Ismail and Ahmad, Othman (2015) Method of zakat assessment on shares in Malaysia: An overview. International Journal of Education and Research, 3 (6). pp. 327-334. ISSN 2411-5681
Wan Hakimah, Wan Ibrahim and Abdul Ghafar, Ismail (2015) Conventional bank and islamic banking as institutions: Similarities and differences. Humanomics, 31 (3). pp. 272-298. ISSN 08288666
Wan Jusoh @ Ab Rahim, Prof. Madya Dr. Azizul Fadzli and Nik Him, Dr. Nik Ahmad Shaiffudin and Mohamad, Prof. Dr. Nasir (2015) Basic life support: A guide for life support provider. Penerbit UniSZA. ISBN 978-967-0899-11-4
Wan Norhayate, Wan Daud and Fakhrul Anwar, Zainol and Maslina, Mansor (2015) The effects of knowledge management on human capital toward organizational innovation: A conceptual paper. Australian Journal of Business and Economic Studies, 1 (2). pp. 1-6. ISSN 2204-6801
Wasib, Latif and Md. Aminul, Islam and Mahadzirah, Mohamad (2015) Antecedents of brand image: A conceptual model. Australian Journal of Business and Economic Studies, 1 (1). pp. 95-100. ISSN 2204-6801
Wasib, Latif and Md. Aminul, Islam and Mahadzirah, Mohamad and Md. Abul Hossain, Sikder and Iftekhar, Ahmed (2015) A conceptual framework of brand image on customer-based brand equity in the hospitality industry at Bangladesh: Tourism management and advertisement as moderators. Journal of Sciences Research and Development, 2 (11). pp. 1-16. ISSN 1115-7569
Zainudin, Awang and Asyraf, Afthanorhan and M.A.M., Asri (2015) Parametric and non parametric approach in Structural Equation Modeling (SEM): The application of bootstrapping. Modern Applied Science, 9 (9). pp. 58-68. ISSN 1913-1844
Zainudin, Awang and Mahadzirah, Mohamad and Asyraf, Afthanorhan (2015) An evaluation of measurement model for medical tourism research: The confirmatory factor analysis approach (Article). International Journal of Tourism Policy, 6 (1). pp. 29-45. ISSN 17504090
Zainudin, Awang and Muhammad, Kashif and John Christopher, Walsh (2015) I’m loving it but hating US: Understanding consumer emotions and perceived service quality of US fast food brands. British Food Journal, 117 (9). pp. 2344-2360. ISSN 0007070X
