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Nor Asmahani, Ibrahim and Rosmimah, Roslin and Rozita Naina, Mohamed (2020) The role of propinquity and coordination in influencing competitive advantage of retail SMEs in Malaysia. In: 2nd International postgraduate conference on social science, education and business 2020 (IPCSSEB 2020), 25-27 Feb 2020, Langkawi, Malaysia.