Items where Author is "Abd. GhaniAbd. Ghani, Prof. Madya Dr. Mazuri"

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Abd. GhaniAbd. Ghani, Prof. Madya Dr. Mazuri and Wan Ismail, Wan Zulqurnain and Othman, Aida and Ibrahim, Dr. Nor Asmahani (2016) Relationship Marketing: Why Does It Matter to Marketing Effectiveness in the Hotel Industry? In: Creating and Enhancing Service Organizations: Issues and Research Agenda in Malaysia. Penerbit UniSZA, pp. 31-40. ISBN 978-967-0899-34-3

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