Investigating the behavioural preferences of the Jordanian online shoppers

Yousef A. Baker, El-Ebiary and Syarilla Iryani, A. Saany and Wan Mohd Amir Fazamin, Wan Hamzah (2020) Investigating the behavioural preferences of the Jordanian online shoppers. Test Engineering & Management, 83 (3). pp. 17404-17412. ISSN 0193-4120

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On-line shopping is one of the most developing and promising activities in the digital trade international. studying the people’ Behaviors goals to provide a deep understanding to the effect in their choices on the use of the net buying most of the Jordanian clients. this look at investigates six behavioral possibilities as follows: the handiest time, area, device for online buying, purchasers’ opinion approximately providing the identical commodity on numerous online buying websites, delivery velocity, and the maximum favored method of price, similarly to the expected effect of the demographic elements on the variance of those alternatives. the outcomes show that the behavioral alternatives which have been investigated by means of this study are significantly controlling the customers’ online buying behaviors, whilst the demographic factors are playing a big function in variating those preferences.

Item Type: Article
Uncontrolled Keywords: IT, E-Commerce; online shopping; Jordan.
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Informatics & Computing
Depositing User: Fatin Safura
Date Deposited: 12 Apr 2022 04:25
Last Modified: 12 Apr 2022 04:25

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