Internet banking adaptation in different age ranges

Yousef A. Baker, El-Ebiary and Salameh A., Mjlae and Shatha F., Ghazal (2019) Internet banking adaptation in different age ranges. International Journal of Recent Technology and Engineering, 8 (4). pp. 10001-10003. ISSN 2277-3878

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The Internet application has dramatically expanded since the past decade, and such expansion has equally led to the increased risk in the Internet usage, especially in the domain of internet banking. The confidence level among different segments of e-banking users or customers is examined in this study, and the difference in outcomes are explained. Questionnaires were distributed to 315 respondents to obtain data. The obtained results show that different segments of users or customers show different levels of trust towards internet banking usage at Cairo Bank in Egypt. Additionally, different segments of users show different levels of perceived lack of information. Furthermore, the most notable segmentation can be split into three groups as follows: users or customers aged between 18-30, those aged above 60, and the rest. This study is of value to the security and marketing of internet banking services.

Item Type: Article
Uncontrolled Keywords: Internet Banking, e-Commerce, e-Marketing, Customer Trust, Internet Risk
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HF Commerce
Divisions: Faculty of Informatics & Computing
Depositing User: Fatin Safura
Date Deposited: 29 Mar 2022 02:47
Last Modified: 29 Mar 2022 02:47

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