The Influence of Travel Motivation on Satisfaction and Intention to Visit Terengganu

Ahmad Puad, Mat Som and Tewfik Mohammed Hazaea, Hasan and Fathilah, Ismail (2018) The Influence of Travel Motivation on Satisfaction and Intention to Visit Terengganu. International Journal of Engineering & Technology, 7 (4). pp. 377-380. ISSN 2227-524X

[img] Text
Restricted to Registered users only

Download (347kB)


Tourism is considered one of the fundamental industries worldwide, which has the potential to strengthen economic development. In 2017 only, tourist comings to Malaysia generated a national income of RM49.6 billion. This study aims to determine whether tourists are gratified with their visit to Terengganu for tourism and to explore the factors influencing the tourist satisfaction by push and pull travel motivations. The tourists’ perceptions are important since they could be used to determine the degree of their contribution to the devel-opment of tourism. The findings indicated that the overall tourist satisfaction with their visit to Terengganu is high, with a mean value of 3.84. The findings also showed that factors influencing the tourists to visit Terengganu are hospitality of the service providers, friendly attitude of the local communities, local culture, and attractive scenery. There is a need for concerted efforts to increase the tourists’ satis-faction since it influences their intention for future visit to the state.

Item Type: Article
Uncontrolled Keywords: Travel Motivation; Satisfaction; Intention; Terengganu
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions: Faculty of Applied Social Sciences
Depositing User: Rafidah M.Saaid
Date Deposited: 22 Feb 2022 07:17
Last Modified: 22 Feb 2022 07:17

Actions (login required)

View Item View Item