Tourists’ perception of crisis and the impact of instability on destination safety in Sabah, Malaysia

Ahmad Puad, Mat Som and Aun, Ooi Chai and Ahmad Rasmi, Albattat (2015) Tourists’ perception of crisis and the impact of instability on destination safety in Sabah, Malaysia. American-Eurasian J. Agric. & Environ. Sci, 15 (1). pp. 96-103. ISSN 1818-6769

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The repeated kidnapping incidents in Sabah had negatively impacted Malaysia’s tourism sector, especially in the number of tourist arrivals. An immediate survey with international tourists upon their perceptions toward the embedded risks visiting Sabah after six months of the incidents had been conducted. A total of 224 complete questionnaires were collected. The results showed unexpected findings that the respondents do not have a strong life-threatening perception on Sabah. The correlations of safety perception and precaution taken during the traveling were not statistically significant. The major reason is that tourists view the incidents as transitory and independent of tourism activity. This study further shows the pattern of risk tolerance with different tourists’ behavioral and demographic profiles. Multivariate regression was conducted to examine the major determinants of tourists’ risk perception. Ultimately, the study provides useful implications toward the sustainability of the tourism industry over a crisis period.

Item Type: Article
Uncontrolled Keywords: Tourism Crisis, Destination Safety, Sabah, Malaysia
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HC Economic History and Conditions
Divisions: Faculty of Applied Social Sciences
Depositing User: Fatin Safura
Date Deposited: 08 Feb 2022 04:40
Last Modified: 08 Feb 2022 04:40

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