The case study method in business

Marlisa, Abdul Rahim and Wan Norhayate, Wan Daud (2015) The case study method in business. Scholars Journal of Arts, Humanities and Social Sciences, 3 (1). pp. 105-109. ISSN 2347-9493(p), 2347-5374 (eISSN)

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Abstract

Social science researchers have made wide use of case study method to investigate contemporary real-life situations and provide the basis for the application of ideas and extension of methods. Hence, this article discusses several aspects of case study method in business. These include the definition, types and design of case study. It also confers on data collection method in case study that discusses in detail about interview, observation, and document analysis. The quality in case study and previous research that relate with case study also converse in this article. This study contributes and assists individuals or researchers to obtain ideas particularly in studies of real-life context governing social issues and problems.

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