Leadership: Communicating Strategically in the 21st Century

Suffian Hadi, Ayub and Norhayati Abd, Manaf and Mohammad Rezal, Hamzah (2014) Leadership: Communicating Strategically in the 21st Century. Procedia - Social and Behavioral Sciences, 155. pp. 502-506. ISSN 1877-0428

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This paper seeks to discuss the functions of communication in ensuring effective leadership in the 21st century organization. The definition concept of leadership often intertwines and this provides various dimensions which create challenges to define leadership which encompasses all traits. Further, this paper later expanded from concept and definitions of leadership to leadership communication models. This paper recommended that leadership is about setting direction and aligning people to desired direction. Significantly, future leaders must be able to ensure that the subordinates are treated as members of the organization, whereby consistency in providing sound leadership would determine employee motivation and performance.

Item Type: Article
Uncontrolled Keywords: Leadership; communication; leadership communication model; organizational communication
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Languages & Communication
Depositing User: Rafidah Saaid
Date Deposited: 13 Jan 2022 04:55
Last Modified: 13 Jan 2022 04:55
URI: http://eprints.unisza.edu.my/id/eprint/4547

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