Prosper-Thy-Neighbour (PTN) in Corporate Social Responsibility (CSR) for Improving Society Sustainable Development

Muhamad Fazil, Ahmad (2019) Prosper-Thy-Neighbour (PTN) in Corporate Social Responsibility (CSR) for Improving Society Sustainable Development. In: The 7th International Conference On Public Policy And Social Science, 18-19 November 2019, Acappella Suite Hotel, Shah Alam at UiTM Shah Alam, Selangor, Malaysia.

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Malaysian government has demonstrated Prosper-Thy-Neighbour (PTN) notion to promote Corporate Social Responsibility (CSR) approach in national cooperation for the spirit of equality, partnership and to secure for Malaysian peoples and for posterity the blessings of peace, freedom and prosperity, and Malaysian‘s pledge to its peoples in the Prosper-Thy-Neighbour Vision 2021 - 2030 to realise a rules-based, people oriented, and people-centred Malaysia of ―Abuse of a Family Members will also be Felt by other Family Members‖. Currently, most of the studies focus on organizational perspectives, while the individual perspective on the issue of PTN in CSR and its impacts on the economy, society, and environment are not extensively covered. In addition, a comprehensive PTN in CSR approach is yet to be established. Therefore, this study wants to explore how the PTN in CSR approach could serve as a guide to improve sustainability performance and reduce the practice of greenwashing to society. A library search and qualitative data gathering, joining two focus groups and six interviews with opinion leaders, were the source for a discussion on this study. The respondents were those involved in managing sustainable development and social responsibility management in their companies. The results would present the need to enhance the PTN in CSR approach by including the sustainability elements such as economic, social and environment. Moreover, this study showed the importance of knowledge management variable in the approach. More importantly, the outcomes of PTN in CSR could be used to measure outcomes of socially sustainable development in this context in order to provide insight into the true impact of the sustainability performance for the societal well-being in Malaysia

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Prosper-Thy-Neighbour; Corporate Social Responsibility Model; Triple Bottom Line; Greenwashing; Societal Well-being.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Applied Social Sciences
Depositing User: Muhammad Akmal Azhar
Date Deposited: 03 Dec 2020 06:58
Last Modified: 03 Dec 2020 06:58

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