Imagination of brand image for tourism industry

Mahadzirah, Mohamad and Wasib B., Latif and Md. Aminul, Islam (2016) Imagination of brand image for tourism industry. Problems and Perspectives in Management, 14 (2). pp. 138-142. ISSN 17277051

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Abstract

The imagination of brand image for tourism industry is a combination of antecedents and moderators that create differential effects on customer response to the tourism marketing of the brand. As imagination consider framework of brand image for tourism industry. By constructing a conceptual framework of brand image for tourism industry will build a competitive advantage in the tourism marketplace. Indeed, recent trends in modern tourism marketing have changed tremendously, and study of a conceptual framework is increasingly becoming considerable to keep pace with this change. In this conceptual paper, authors have summarized the literature on currently prevailing concepts and approaches on brand image for tourism industry.

Item Type: Article
Uncontrolled Keywords: brand image, tourism industry, conceptual framework
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Business and Management
Depositing User: Syahmi Manaf
Date Deposited: 13 Sep 2022 05:06
Last Modified: 13 Sep 2022 05:06
URI: http://eprints.unisza.edu.my/id/eprint/7488

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