Purchase of halal products and consumer behavioral intentions: a systematic literature review

Mohd Sadad, Mahmud and Muhammad Shah, Nawaz and Muhammad Bilal, Majid (2020) Purchase of halal products and consumer behavioral intentions: a systematic literature review. Internasional Journal of Disaster Recovery and Business Continuity, 11 (3). pp. 1403-1411. ISSN 2005-4289

[img] Text
FH02-FPP-20-45155.pdf
Restricted to Registered users only
Download (487kB)

Abstract

Consumer behavioral intentions is very important for marketers to know and make the strategy to get the competitive advantages. Subjective norms and attitude shaping the consumer behavioral intentions. Religiosity is the individual belief that influences the ones behavior and thinking. In this study review the consumer behavioral intentions research for purchase of halal products. researcher concluded that subjective norms and attitude influenced the halal product purchase. Consumers who are more religious, they have more behavioral intentions towards the halal product.

Item Type: Article
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Business and Management
Depositing User: Fatin Safura
Date Deposited: 30 May 2022 02:25
Last Modified: 30 May 2022 02:25
URI: http://eprints.unisza.edu.my/id/eprint/7341

Actions (login required)

View Item View Item
Welcome to UniSZA Institutional Repository (UniSZA-IR) is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.