Towards a muslim friendly destination: halal certification and its imperative to hotel industry in South Korea

Ahmad Puad, Mat Som and Alaa Nimer, Abukhalifeh and Kishor, Chandran (2020) Towards a muslim friendly destination: halal certification and its imperative to hotel industry in South Korea. International Journal of Innovation, Creativity and Change, 14 (7). pp. 1360-1373. ISSN 2201-1323

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Abstract

The growth of the Muslim travellers has meant that Muslim travellers are becoming a significant segment, which will affect the global tourism industry. In non-Islamic context, halal tourism is relatively under-researched and an increasing number of destinations including South Korea are keen on tapping into this segment and adapting their services to take into account the unique faith-based needs of Muslim travellers. In South Korea, a growing number of tourists visit for leisure, with an increasing trend of visitors from the Muslim majority nations. A great deal of activities has been undertaken to draw the attention of these travellers, including offering hotel facilities as per the religious convictions of Muslim visitors. Because of the above pattern, it is accordingly imperative to examine the present strategies and administrative system to identify and certify halal or shariah-compliant hotels and F&B establishments in South Korea. The investigation was conducted utilising subjective research whereby the data was collected using multiple interviews of the authorities regarding this matter. The findings of this research will be provided to expert bodies and industry authorities to revisit the current arrangements for having halal certifications for hotels and F&B establishments in South Korea. The findings of this research will present hoteliers with the required knowledge, prospects and difficulties that they might need to consider before initiating any halal certified hotels in South Korea.

Item Type: Article
Uncontrolled Keywords: Tourism Industry, Hotel Industry, Halal Food, Halal Certificate, South Korea
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Applied Social Sciences
Depositing User: Fatin Safura
Date Deposited: 25 May 2022 02:42
Last Modified: 25 May 2022 02:42
URI: http://eprints.unisza.edu.my/id/eprint/7291

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