Fast Food Consumption Behavior among University Students.

Lukman@Zawawi, Mohamad and Azlini, Chik and Normala, Riza (2018) Fast Food Consumption Behavior among University Students. International Journal of Research and Innovation in Social Science, 2 (12). pp. 138-141. ISSN 2454-6186

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Abstract

This paper reports on the study that addressed the issue of ultimate fast food consumption behavior among students of Universiti Sultan Zainal Abidin (UniSZA). Fast food intake is a common tendency nowadays as its popularity has becoming a thing among Malaysians. Many fast food restaurant chainshave grown rapidly following the high demand from the society in fulfilling the need for today's community lifestyle. A total of three hundred and twenty respondents are involved in this study. This study uses descriptive analysis to determine fast food consumption behavior of the respondents and the findings showed that the majority of respondents who consumed fast food are 77.5% female students compared to 22.5% male students. The behavior of fast food ingestion is also influenced by a moderate price factor for about 72%. This suggests that 93% of the respondents are very fond of eating fast food. Additionally, there are only 5% of the respondents who bothered to check the nutrition labels before purchasing fast food. The results also illustrate that the majority of respondents, rated as high as 99%, often consume fast food as frequent as 1-5 times a week.

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