Inspecting the role of intention to trust and online purchase in developing countries

Mazuri, Abd Ghani and Samar, Rahi and Fatin Jamilah, Muhamad (2017) Inspecting the role of intention to trust and online purchase in developing countries. Journal of Socialomics, 6 (1). pp. 1-7. ISSN 2167-0358

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Abstract

The study aims to explain the relationship between intention to trust dimensions and purchase intention in online products. Furthermore, it examines the relationships between integrity, competency, firm’s image, Uncertainty Avoidance, price awareness, propensity to trust and the impact on purchase intentions. Reliability result showed that all items of Cronbach Alpha are acceptable. Normality test also indicated that the data fit the purpose for which it was obtained. Descriptive and inferential statistics were used for the data analysis. Inferential statistics was run to get the main research outcome. The techniques used were determined by each objective and the variables involved in the study were indicated that there is significant relationship exist among integrity, competency, firm’s image, UA, price awareness, propensity to trust & the impact on purchase intentions. This study is narrowed only to the universities student’s in Terengganu area Malaysia. Hence, the generalization of the findings cannot be made for the whole population of people in Malaysia. Further Research may be conducted with other data set.

Item Type: Article
Uncontrolled Keywords: Online shopping; Purchase intention; Trust; Integrity; Terengganua area
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Faculty of Business and Management
Depositing User: Fatin Safura
Date Deposited: 14 Feb 2022 02:04
Last Modified: 14 Feb 2022 02:04
URI: http://eprints.unisza.edu.my/id/eprint/5414

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