Relationship Marketing: Why Does It Matter to Marketing Effectiveness in the Hotel Industry?

Abd. GhaniAbd. Ghani, Prof. Madya Dr. Mazuri and Wan Ismail, Wan Zulqurnain and Othman, Aida and Ibrahim, Dr. Nor Asmahani (2016) Relationship Marketing: Why Does It Matter to Marketing Effectiveness in the Hotel Industry? In: Creating and Enhancing Service Organizations: Issues and Research Agenda in Malaysia. Penerbit UniSZA, pp. 31-40. ISBN 978-967-0899-34-3

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Item Type: Book Section
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Business and Management
Depositing User: Fatin Amirah Ramlan
Date Deposited: 09 Jan 2022 07:04
Last Modified: 09 Jan 2022 07:04
URI: http://eprints.unisza.edu.my/id/eprint/3425

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