The Strategic of Corporate Social Responsibility Management in Improving Society Sustainable Development

Muhamad Fazil, Ahmad (2019) The Strategic of Corporate Social Responsibility Management in Improving Society Sustainable Development. In: 2019 4th International Conference on Humanities Science and Society Development (ICHSSD 2019), 24-26 May 2019, Jinrui Jiatai Hotel, Xiamen.

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Abstract

Malaysia is committed and confident in achieving the 2030 United Nations Sustainable Development Agenda. The nation has demonstrated that it is possible to set and achieve the targets through sustained, systematic and dedicated efforts. The importance of addressing the topic of sustainable development has been widely acknowledged. The researchers call for future studies that would develop new perspectives to establish a model of Corporate Social Responsibility Management (CSRM) to improve sustainable development performance. Currently, most of studies focus on organizational perspectives, while the individual perspective on the issue of greenwashing and its impacts on economy, society, and environment are not extensively covered. In addition, a comprehensive Corporate Social Responsibility Management Model is yet to be developed. Therefore, this study wants to explore on how Corporate Social Responsibility Management Model could serve as a guide to improve the sustainability performance and reduce the practice of greenwashing to society. A literature review and qualitative data collection, combining two focus groups and six interviews with opinion leaders, were the basis for a discussion on this study. The respondents were those who involved in managing sustainable development and social responsibility management in their companies. The results would present the need to enhance corporate social responsibility management model by including the sustainability elements such as economic, social and environment. Moreover, this study showed the importance of knowledge transfer variable in the model. More importantly, the outcomes of Corporate Social Responsibility Management could be used to measure outcomes of society sustainable development in this context in order to provide insight into the true impact of the sustainability performance for the societal well-being in Malaysia.

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