E-Marketing and Challenges among Indonesian Coffee Farmers

Syarilla Iryani, Ahmad Saany and Ahmed El-Ebiary, Yousef Abubaker Mohamed and Faradillah, Y (2019) E-Marketing and Challenges among Indonesian Coffee Farmers. In: 2nd International Conference of Computer Science and Information Technology, ICoSNIKOM 2019, 28-29 November 2019, Danau Toba International Hotel Medan; Indonesia.

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Abstract

Coffee plays an important role in the Indonesian economy, besides being a source of foreign exchange, it also provides community employment and a source of income for coffee growers. Indonesia's exports of green beans up to to % of the harvest. Coffee production is dominated by about million small farmers who mostly live in remote villages throughout the archipelago with different coffee-growing areas that show diversity in production systems. In general, Indonesian coffee holders are somewhat vulnerable due to small landholdings, relatively unstable income, and limited access to extension services. From the collected data, we can conclude that coffee farmers in Aceh are married, and they became farmers - years. Owned a coffee farm of Ha. Ha with - workers with a harvest period of -x each year. They have a net income of Rp. ,,-,,, choose to sell to middlemen. Therefore, one can conclude that coffee farmers in Aceh are financially good enough, but because of the high cost of the family by an average of children, their spending is high. So help is needed to increase their income again, with respect to marketing coffee, the restrictions of farmers are the price (.%), location (.%), products (.%), the buyer (.%), promotion (.%).Keywords - E-Marketing, Coffee Farmers, Marketing Mix, Indonesia.

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