Norizan, Remli and Wan Norhayate, Wan Daud and Fakhrul Anwar, Zainol (2013) Market Orientation and Organizational Performance from the Resource Advantage Theory of Competition Perspective. In: 1st Insurance & Takaful International Symposium, 08 October - 30 November 2013, Puri Pujangga, UKM.
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Abstract
The purpose of this paper is to consider how resource-advantage theory of competition can be used to explain the role of market orientation and innovation in achieving superior performance within the organization. A number of authors have explored the applicability of this theory. This paper is based on the research conducted among the Composite Takaful Operators in Malaysia. The research framework was analyzed from the perspective of resource- advantage theory of competition.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HJ Public Finance |
| Divisions: | Faculty of Business and Management |
| Depositing User: | Rosnorzaini Rusli |
| Date Deposited: | 19 Oct 2020 03:24 |
| Last Modified: | 19 Oct 2020 04:44 |
| URI: | http://eprints.unisza.edu.my/id/eprint/171 |
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