Norizan, Remli and Wan Norhayate, Wan Daud (2011) A conceptual framework for market orientation and organizational performance in takaful business in Malaysia. In: International Management Conference 2011, 17 April 2011 - 30 November 2011, Convention Centre TTI, Terengganu.
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Abstract
The aim of this paper is to propose a conceptual framework in order to study the market orientation an organizational performance in takaful business in Malaysia. Clearly the framework suggests that market orientation would influence performance of the organization.Innovation would be considered as the mediator factor in the relationship. From the review of literatures,hyphotheses are developed to suggest the relationship between the market orientation, innovation and performance.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HG Finance H Social Sciences > HJ Public Finance |
| Divisions: | Faculty of Business and Management |
| Depositing User: | Rosnorzaini Rusli |
| Date Deposited: | 18 Oct 2020 03:20 |
| Last Modified: | 19 Oct 2020 04:47 |
| URI: | http://eprints.unisza.edu.my/id/eprint/108 |
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